2017 Millennial Study

2017 Millennial Home Purchasing Study

We recently conducted a comprehensive study with Edelman Intelligence to understand how financial institutions can help educate millennials* about the homebuying process.

The study examined:

  • Millennials’ current knowledge of the homebuying process
  • Millennials’ understanding of how to financially prepare for the homebuying process
  • The emotional drivers and barriers that influence millennials’ desire to purchase a home
  • How financial institutions might educate millennials about financially preparing for a home purchase

Download our infographics, facts sheets or request the full study to gain new understandings that can help you educate this important demographic about the homebuying process and the options that are available to them.

1. MILLENNIALS & HOMEBUYING: Gain greater insight into millennials' understanding of the homebuying process.

Infographic #1

Get 5 new insights on millennials & homebuying in this compelling infographic.

Fact Sheet #1

Get the details behind the infographic's numbers with this 1-page fact sheet.

2. BARRIERS TO HOMEOWNERSHIP: Understand the emotional drivers that influence millennials’ desire to purchase.

Infographic #2

Get new insights into millennials' perceptions and concerns around homeownership.

Fact Sheet #2

Get the details behind the infographic's numbers with this 1-page fact sheet.

3. DOWN PAYMENT & CREDIT SCORE MISCONCEPTIONS: Learn how you can help millennials financially prepare to purchase.

Infographic #3

Get new insights to help millennials prepare for purchasing their first home.

Fact Sheet #3

Get the details behind the infographic's numbers with this 1-page fact sheet.


Request the complete Essent Millennial Home Purchasing Study!

Complete the form below to receive a copy of the full study.
If you have any questions about the study, please contact your Essent account manager.

*For the purposes of this study, millennials are defined as those born between 1980 and 1998. According to the 2016 census estimate, millennials currently represent more than 84 million people or 26% of the U.S. population.